Sponsoring in amateur sports: How to attract partners

Sponsors are more than donors

Sponsoring is vital to the survival of many clubs. But how do you convince local companies to invest in the club? The answer: With a professional appearance and measurable reach.

What sponsors really want

• Visibility: Your logo should be seen - on jerseys, website, social media
• Reach: The more people you reach, the more valuable the sponsorship
• Image: Connection with positive values (team spirit, youth support, regionality)
• Measurability: Concrete numbers on impressions, clicks, viewers

Create your sponsorship package

Offer different packages:

Bronze package (500€/year)

• Logo on website
• Mention in social media
• Logo in club magazine

Silver package (€1,500/year)

• Everything made of bronze
• Logo on training shirts
• Banners on the sidelines
• Mention during live streams

Gold package (€3,000/year)

• Everything made of silver
• Main sponsor on game jerseys
• Exclusive gang advertising
• Presence at all tournament events

The perfect sponsor presentation

1. Prepare numbers: Website visitors, social media followers, audience numbers
2. Visualize: Mockups show what the sponsor logo would look like
3. Success stories: Report on previous sponsors
4. Personal contact: Face-to-face is more convincing than email

Impress sponsors with KlubPortal

A professional website with live streaming and measurable reach data makes your club attractive to sponsors. Show concrete numbers:

• "Our website had 5,000 visitors last month"
• "Our live streams reach an average of 300 viewers"
• "We have 1,200 newsletter subscribers"

Conclusion: Sponsoring is a partnership at eye level. Offer value, be professional, and the sponsors will come!